Moven: The world’s newest downloadable account that provides real-time spending insights to motivate customers to make smarter decisions and save.
Moven (which was demoed at the July NYTM) is the new smart debit account that comes with a physical debit card, as well as a compatible app. It is able to analyze the user’s spending behaviors in order for the account holder to know if they are spending over or under their average budget. Users not only track their spending: Moven also interprets the data in a useful way to inform future purchases. Moven also allows users to process payments to others, competing with Venmo and Square Cash. This app may also open doors to brands that want to provide discounts and consumer rewards. Moven’s position in the payment market stands to be seen as it is still pre-launch, but the opportunity for payment solutions is growing and there is still plenty of room for disruption in the US market and beyond.