Oyster takes more of a “Netflix” approach by allowing subscribers access to an unlimited number of books for a flat monthly fee. For $9.95 a month, customers can access as many of Oyster’s 200,000+ titles as they so desire from any iPad or iPhone.
The New York City based startup is looking to evolve the way people interact with books with the mission of building the best reading experience from any place in the world. Oyster’s customer base is growing and allows them to track what their readers prefer, in order to offer new titles that are in line with what their customers will read. Readers are allowed to come and go as they please, without having to worry about spending $14.99 on a new paperback when they can spend significantly less for significantly more.