2) Get Personal
Take the time to attend networking events, trade shows, and/or industry events especially if you know journalists will be there.
From there, introduce yourself and chat about anything ranging from sports, to ongoing news in the industry, to what you’re currently working on that is relevant to potential stories they have in the pipeline. The beauty is that most of these events are usually just a few hours long and are often times free.
Image credit: CC by West Midlands Police