4) Capitalize on Other Low-Cost Social Media Tools
While many of you may associate press with Facebook and Twitter, there are a plethora of other options to attract media spotlight. Some examples include PRWeb.com, Free Press Release, and PRLog.com. These are all places where you can upload and distribute content and/or press releases to a variety of news and press sources at one time. Furthermore, be actively searching to become a contributing writer on influential content platforms. It’s free to write, and as long as you gain one feature or contribution to the platform, it only adds to your credibility and in turn helps boosts your sphere of influence.
Image credit: CC by Dean Meyers