7) Tap Influential Bloggers
Almost all products are created for a distinct population of users. And whatever your product or service may be, there are numerous bloggers who continually write about it or about the industry. These bloggers are the people that keep a beating pulse of information to provide for all industry participants. They are almost always interested in new products and services, so prior to launching your product or service, develop a list of these people with their e-mail and contact info and reach out to them to try out your product or service before it is released to the public.
Additionally, journalists and bloggers are constantly looking out for the newest trends and statistics that can have an impact on the various industries they cover. These new trends and statistics are information you can actually provide for them. As I neared the launch of Zafaré, the social media and commerce platform for fashion, I made it a point to reach out and establish relationships with the most influential fashion bloggers. I followed them, learned what they like, what they follow, and gauge what they care about. I found ways I could help them, and ultimately got to a point where emails are exchanged a few times a week. Having these relationships was extremely key for us as it allowed us to pull potential users from their enormous social following.
Image credit: CC by dann toliver