8) Make Yourself an Expert
I can’t stress this enough. The best way to gain a following is to establish and promote yourself as an expert in your field. If you guys recall we spoke about this before in “How to become an Authority and Influencer.”
So take the time to promote yourself as an expert in your field and create content designed to position yourself as an influential authority in your industry, city, profession, firm, etc.
The best way to do this is to write. Whether it be your own blog, case studies, and research papers that you can disseminate to the media, your customers, and other professionals in your industry. If you have developed some great experiences in something, write about it and redeliver it to a target audience.
Image credit: CC by Alan Cleaver