Customers like free WiFi. Venues like to know who their customers are, and their likes and dislikes.SocialSign.in bridges the gap between physical and digital experiences by leveraging the universal need for Wi-Fi against businesses need to cater to their clientele. It’s a win-win: privacy is not compromised (no tracking and honestly? One gives up more personal information when ordering in than when on Social Sign.in and what delivery service throws in free Wi-Fi?). Business owners pay a small subscription fee for the service, and 125 of them have already signed on and can already boast 35k active users in NYC since they launched their beta in July. (They’ve been selling to venues since October).
Founder Mike Perrone is also the co-founder of SocialFlow (a betaworks company) – and he brought his latest and greatest to Techstars. “I believe in the philosophy of community driven,” says Perrone. As for the Techstars experience: “It’s about the community and the network here. I thought it would be good. It’s been great.”