Rival Theory makes an artificial intelligence platform for the video game industry, which basically means that they’re creating the next generation of characters – and pioneering an entirely new gaming experience. Imagine having a character, or sidekick, who moves through different games with you, are cross platform, and who basically live outside of the game itself. It’s radically different from what game developers and players are used to, that’s for sure (“I feel like Dorothy from the Wizard of Oz,” says co-founder Amanda Solosky). Think of it as taking Second Life to the next level. Or having an invisible friend who other gamers can see and interact with – and without having to worry about someone coming after you with a straight jacket. Their first focus is on the casual gaming market (target age: 38), who will likely appreciate a somewhat sentient sidekick. Or invisible friend.
The gaming market is huge but remember: it’s Rival Theory, with a focus on the characters rather than any one game itself. Is there a future there? One word: Disney.