Founded last fall, StyleSage, is already being hailed as the “Bloomberg for Fashion.” The beta platform analyzes over 1000 retailers, 23,000 brands, and 31M products across 17 countries and deconstructs their pricing, assortment, and promotions strategies as well as trending styles.
The strategic analytics platform helps fashion retailers and brands with critical in-and-next season decisions in local and global markets, is already being hailed as the “Bloomberg News Fashion,” although we like to think of it as the “Nielsen of What’s Next.” The beta platform analyzes over 1000 retailers, 23,000 brands, and 31M products across 17 countries and deconstructs their pricing, assortment, and promotions strategies as well as trending styles. With two pilots currently in place, they’re answering the questions retailers and brands want to know:
1. What do consumers actually want to buy next season?
2. How you should price your merchandise correctly?
3. How much do you stock?
4. Where to allocate your inventory?
The team is international (New York, Madrid and Paris) and so is their market.
“We look at the business across the globe and at emerging markets,” founder Jade Huang explained. “Russia, China, Brazil. We’re also fortifying our presence in existing markets.”
The team itself is a convergence of design and analytics. Huang studied fashion design while at Parsons, then switched to designing for online, while her two co-founders have backgrounds in analytics.
“Michael Kors is in 80 countries. It’s complex to get it all right and maximize profit margins. No one has gotten that right yet.”
It’s a puzzle in a $1 billion available serviceable market, being scrutinized by a team with all of the right parts, looking at all of the right pieces.