Susan Borst, Director of Industry Initiatives, IAB
Susan Borst is Director of Industry Initiatives at the IAB, heading up the Social Media B2B B2B and Games member committees, and the newly formed Content Marketing and Native Advertising Task Forces. The newly-formed task force will identify key challenges and opportunities for growth facing interactive advertising and its technology platforms and digital segments such as social media, mobile, digital video, search, interactive TV, audio, mobile, games, et al, since we never know what’s coming down the pike next.
Fun fact about Borst: She’s half Icelandic, but she loves Swedish Fish.
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