Melissa Gonzalez is founder and CEO of The Lion’esque Group, pop-up architects™ who have produced over 70 pop-up retail experiences in New York City, Los Angeles, and the Hamptons. The idea behind the pop-up shops: launch a temporary store and test the waters before signing your name on a lease.
Gonzales and her group guide clients throughout the entire lifecycle of the “pop-up experience,” from pre-planning to store opening, and the merging of Lionesque Group’s knowledge of social media strategy with its deep Rolodex of partners and sponsors. The team is with their client every step of the way to ensure that the brand’s online presence is utilized to drive customer traffic to the store, and that the pop-up store captures both current and new customer appeal, bridging a multi-channel platform retail strategy.
Gonzalez’s work has been honored with the CLIO Image Award for experiential engagement, and the Group were finalists for the New York Design Award for marketing and branded experiences. Gonzalez has also been featured in The New York Times, New York Magazine, Shopify, Fortune, and of course, AlleyWatch. Amazing!
Image credit: Women Innovate Mobile