Founder & CEO, Chloe + Isabel
The Avon Lady might have started it: giving women an opportunity to be entrepreneurial by direct selling to the customer. Chantel Waterbury, founder and CEO of Chloe + Isabel, took that concept and added the tech layer with virtual trunk shows that allow sellers to reach customers anywhere in the country at the same time – and on mobile. Sellers select the merchandise they want to offer, announce the start time of the trunk show and when it goes live, it’s becomes a social commerce experience where customers can chat with each other, make purchases and share their wish lists. The proprietary platform is also a means to give young entrepreneurs their start.
Besides empowering women through social retail and offering a brand that women love, Waterbury also makes herself available to mentor young entrepreneurs.