Unfiltered – 2nd Place!
Unfiltered: Made for the social sharing “prosumer”, Unfiltered promises to disrupt how retail portrays people. Using an app and a Chrome plugin, users can upload photos of themselves so that shoppers can see what clothing looks like on real people.
Judges Feedback: “It’s solving a problem on a huge scale. Sites that are using user generated data are getting a lot of traction,” Christina Lila Wilson said encouragingly.
Image credit: Spencer Kohn