The idea behind Sportmantel is to allow users to easily edit longer videos, annotating them into highlights and the interesting parts. As most people do not watch longer videos, Regina Rossi, the Founder and CEO, hopes that by doing this it will mean more people will watch them.
For example, a 20-minute Olympic fencing match can be cut down to 5 minutes. In keeping with this example, part of the current teams consists of Olympic competitors who want the increase exposure of their respective sports.
It will not only be sports videos, though: the goal is to take every video longer than 5 minutes and annotate it such that none will be longer than 5 minutes.
“We want to cut the fat out of videos,” said Rossi.
While Sportmantel is starting with a crowdsourcing approach, the goal is to create an algorithm that will be able to make the annotations automatically. In keeping with this goal they are studying how individuals annotate the videos and learning how to apply that same methodology to an algorithm.
Eventually they hope to create a tool to embed in all current video players, so as to increase the amount of videos that can be easily annotated.