Greenease is a mobile app that connects consumers with restaurants, cafes and grocers that buy from local and/or sustainable farms. The company’s ultimate goal is to educate consumers about where their foods comes from when they dine out, and to bring awareness to those businesses supporting local farms and communities.
“When a consumer shops at a farmer’s market or subscribes to a CSA program, they know where their food comes from, but when they dine out, they have no idea where that food comes from,” said Vanessa Ferragut, CEO and Local Food Enthusiast at Greenease. “Greenease disrupts this by bringing awareness to businesses supporting local and/or sustainable farms.”
And being part of the FoodX Accelerator certainly helped.
“We have launched the Greenease app in NYC and met with a number of chefs and buyers. In addition, during the program, we slightly pivoted to incorporate a new service offering – a Greenease Business app that would allow chefs and restaurants to update and track their farms from season to season. We have 10 chefs signed up to be our alpha testers and have found one local NYC developer to help us build this in early 2015.”
Said Ferragut, “We are passionate about creating a trustworthy and transparent platform for chefs to share their food sources, and for consumers to learn about where their food comes from when they dine out/shop.”