Spring Moves bills itself as a dance club with a running problem. Utilizing the principles of rhythm response where amazing things happen when human bodies physically synchronize with music, the app makes working out easier and more fun. You can pick how quick of a beat you want in addition to genre of music. During the demo they picked Top 40 and Reggae popped out: Taio Cruz’s “Break Your Heart”.
The super honest version of how the company started is a lot more relatable than we’d all care to admit: founder and avid runner Mattias Stanghed was a little hungover, but found that when he ran to a particularly upbeat song, his vitals were even better than normal. The less boozy, mainstream story of how they got started can be read here.