There are a lot of video social networks out there, like Vine and Instagram, and Ocho is looking to corner the market on a truly interactive video feel. In fact, Ocho is the first ever micro-vlogging social network. Its auto-play turns the social media experience into something akin to watching TV. You’re able to capture and edit video, and respond then respond with a video. Other options include a voice over and filters, within the app itself. They named the service Ocho, which is Spanish for ‘eight,’ knowing, thanks to a number of empirical studies, that the average attention span is now eight seconds.