Jane Barratt, CEO and Cofounder of Goldbean
During her time on Wall Street, Barratt noticed that many average Americans were completely uninformed about the investment process, and thereby intimidated by it. Goldbean is a way to remove that intimidation factor by educating users about investing while guiding them through actual investments. Complete with a virtual portfolio, a “shame-free dictionary,” and email reminders, all a user has to do to benefit from Goldbean services is enter her credit card information. The website’s algorithm then generates a recommended investment profile based on a person’s consumption data. Barratt believes that people should invest in stocks from companies that they already buy products and services from: if you’re contributing to a company often, you may as well get your share of the earnings. Goldbean also suggests other investments, based on what similar consumers invest in, as well as shows users what other people in their community have traded. Membership is $50/year, or $4.95/trade.