Switch Embassy is an aesthetically and socially-driven fashion technology company that makes sewable, washable, flexible inserts controlled by a mobile application. They call it the SE Infinite Canvas TM. The illuminated SE Infinite Canvas TM, gives you the freedom to instantly alter graphics, text, and animations directly on the product itself. It’s an on-the-fly experience, where you can adapt, change the design, make a statement, express emotions, and connect with others through your clothing. The ready-to-integrate platform makes any fabric product instantly customizable to suit the brand and consumer experience.
“Fashion and Technology are coming together like never before in history. We are bringing the dynamic and emotional nature of Fashion to new forms of expression via technology,” said Alison Lewis, Switch Embassy CEO and Creative Director. “We want the world to know that Switch Embassy has the ingredients that can bridge the gap and lead fashion technology into the future. We are designers ourselves; we know how to bring infinite expression and instant customization into the future with style, a care for craftsmanship, and with the fashion industry process.”
The world seems to be finding out: Switch Embassy won this year’s Techtextil Innovation award for best new concept.
Being part of NYFTL also helped them dial it up a few notches.
“Being in the Accelerator has helped us meet with some of the top companies in the fashion industry and understand better the challenges and pain points of entering into the wearable market,” Lewis offered. “We have first hand knowledge on where the fashion industry is in relation to wearable tech. These meetings and the mentorship has directly influenced how we talk about our offerings and the technical functionalities of the SE Ingredients. In NYC, we are able to meet with the fashion influencers and decision makers. The vibe and excitement of the city and its inhabitants makes it a wonderful place to test new products. We’ve put a couple of sample products in the hands of fashionable consumers to get feedback. What we found was a world of millennials and tech-savvy Gen Xers who want better crafted, more beautiful and expressive ways to enjoy technology in their lives.”
And Switch Embassy seems to be negotiating that path for them.