No one is the same size on every internet retailer. Most of us also don’t know our body measurements, or even if we do, we don’t know how to properly measure ourselves.
According to Catherine Iger and Greg Villines, this is why 30-40 percent of clothing purchased online is returned.
Iger and Villines created Fittery, a data tool that provides consumers with accurate, customized sizing information for items they want to purchase. All the consumer has to do is take a 42-second survey and give their height, weight and other simple answers. Fittery then customizes results according to clothing category.
Fittery has been named a “2016 Top Innovator” by Apparel Magazine and has already reduced customer return rates from 30-40 percent to .6 percent at its partner companies.
“We are only going to show people the clothing that actually fits them,” Igger said. Mission accomplished.