Between Vine, Instagram and Snapchat, videos are becoming increasingly integrated into our cyber lives, and are expected to take up 61 percent of online traffic by 2019. However, according to Karoline Gross, the founder of SMARTZER, “there’s very little available about how people actually interact with the content.”
SMARTZER is an interactive video play added on top of videos created by fashion retailers that communicates product information to the viewer. All they have to do is pause the video and click on the item they are interested in.
Gross, who has a background in science, started the company three and a half years ago. She says a crucial aspect of the interactive videos is the data analytics they provide, such as sales information.
“I think we’re in a really exciting part of video and it’s becoming a very important part of e-commerce,” she said.