Founded in 2015 by Andrew Eisner (Movable Media, Autonomy, American Express) and Scott Simonelli (OrderGroove, Sony Music) Veritonic is marketing intelligence platform focused on the use of music in advertising campaigns. Marketers are continuously testing every facet of campaign and this is the first platform that allows marketers understand how the use of music and sound in creatives affects its performance. Using machine learning, the platform quantifies the impact of music, voiceovers, jingles, and mnemonics. Already used by brands, agencies, and publishers, Veritonic has an impressive roster of clients that includes Subway, CBS, Cintas, Ghiaradelli, and Coca Cola.
The company has previously raised capital from Haatch, Upstage Ventures, Stage One Capital, and SWaN & Legend Venture Partners.