Yotpo, the content marketing platform, has acquired Boston-based incentive marketing company Swell Rewards. Terms of the transactions were not disclosed.
“The current commerce marketing stack is bloated—too many disparate point solutions are making brands less agile, efficient, and competitive than they could be,” said Tomer Tagrin, Cofounder and CEO, Yotpo. “By acquiring Swell Rewards, Yotpo will be able to offer a one-stop destination for activating customer advocacy and brand loyalty. And, using our AI, we’ll be able to unlock product and data synergies that will improve acquisition, increase sales, and maximize customer lifetime value. We’re thrilled to forge the next chapter of eCommerce with Swell Rewards, whose team, culture, priorities, and vision are a true complement to Yotpo’s.”