According to a recent SEC filing, Sportsrocket (formerly known as Bedrocket Media Ventures, an operating system for the management of sports-related media has raised $4.4M in funding. The company was founded by TV exec Brian Bedol in 2010. The filing lists Ken Lerer of Lerer Hippeau as a director as well as James Pallotta, former Vice Chairman of Tudor Investment. The filing also indicates that there were four participants in the round. With this round, total equity funding for Sportsrocket has surpassed $40M.