Datorama acquired by Salesforce
AI-Powered Marketing Intelligence Platform Dataroma has been acquired by Salesforce. The terms of the transactions were not disclosed but parties close to the transaction indicate that the deal is for over $800M in cash. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence, and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem. With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimize engagement at scale,” said Ran Sarig, Datorama CEO and cofounder.
Investors in the acquired company: Lightspeed Venture Partners, Innovation Endeavors, Marker, Cedar Fund
Total funding raised: $50M
Full coverage: Marketing Intelligence Platform Datorama Acquired by Salesforce for More Than $800M
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