AppNexus acquired by AT&T
After a long period of speculation, it has been confirmed that AT&T has acquired adtech pioneer AppNexus. The financial terms of the acquisition were not disclosed but sources with knowledge of the transaction have indicated the value of the transaction is approximately $1.6B. AppNexus primarily provides a sell-side platform (SSP) for publishers to monetize their ad inventory through an automated process. The transaction gives data-heavy AT&T the infrastructure to compete with Google and Facebook’s ad platform offerings, especially across multiple devices – critical now that AT&T has completed its acquisition of Time Warner.
Investors in the acquired company: SV Angel, First Round Capital, Khosla Ventures, Venrock, TCV, Kodiak Venture Partners, Ronald Conway, Tribeca Venture Partners, Fidelity Investments, WPP Ventures, SharesPost Investment Management, Grape Arbor VC, Marc Andreessen, Deutsche Telekom Capital Partners, News Corp., Yahoo! Japan, Ben Horowitz, Coriolis Ventures, Philippe Corrot
Total funding raised: $523M
Full coverage: AppNexus Acquired by AT&T for a Rumored $1.6B
The AlleyWatch audience is driving progress and innovation at a global scale. Reaching more individuals in a single month than every other tech-focused organization in NYC combined, AlleyWatch is the highway for technology and entrepreneurship in New York. There are a number of options to reach this audience of the world’s most innovative organizations and startups at scale including sponsoring a piece like this, which will be read by the vast majority of key influencers in the entrepreneurial universe. Find out more here.