Eloquii acquired by Walmart
Plus size brand Eloquii has been acquired by Walmart for $100M as Walmart continues its acquisition spree to increase its e-commerce presence, which only accounts for 4% of its total sales. Eloquii was initially launched by fashion retailer The Limited in 2011, was then acquired by former employees, and then relaunched in 2014 as a direct-to-consumer brand. Founded by Jodi Arnold, John Auerbach, Julie Carnevale, and Steve Zawada, Eloquii had raised a total of $21M in funding over three rounds. Investors in the company include Greycroft, Fabrice Grinda, FJ Labs, Acton Capital Partners, Grace Beauty Capital, Female Founders Fund, Max Ventures, Blue Sky Private Equity, HDS Capital, and Karlani Capital.
Investors in the acquired company: Greycroft, Fabrice Grinda, FJ Labs, Acton Capital Partners, Grace Beauty Capital, Female Founders Fund, Max Ventures, Blue Sky Private Equity, HDS Capital, Karlani Capital.
Total funding raised: $21M
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