4. Attentive $40M
Round: Series B
Description: Attentive is a personalized mobile messaging platform that helps e-commerce and retail brands connect with customers. Founded by Andrew Jones, Brian Long, and Ethan Lo in 2016, Attentive has now raised a total of $53M in reported equity funding and is backed by investors that include Bain Capital Ventures, High Alpha, IVP (Institutional Venture Partners), NextView Ventures, and Sequoia Capital.
Industry: Advertising, E-Commerce, Marketing, Marketing Automation, Messaging, Mobile, Personalization, SaaS, Software
Founders: Andrew Jones, Brian Long, Ethan Lo
Founding year: 2016
Total equity funding raised: $53M
Exclusive AlleyWatch coverage of the round: Attentive’s Series B round
Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV. For more information, visit Marketing Architects.