Podcasts are expected to be s $1B industry by 2021 and while podcast consumption is growing, peoples’ attention spans are decreasing. Audtra leverages both of these factors to become the social marketplace for 1 second to 5-minute audio recordings. “Micro-podcasts” can be made by anyone, including brands. Audtra has built-in features to analyze each recording’s sentiment and the platform is safe and uses filtering to get rid of the ability to troll.
AlleyWatch spoke with Audtra CEO and Founder Blyth van Dam to learn about Audtra, why voice is well suited for a social network, and the platform’s future plans.
Tell us about the product or service that Audtra offers.
Audtra is the first, voice-based social network + marketplace (patent-pending), empowering anyone to monetize their voice from anywhere.
How is Audtra different?
You go to YoutTube for video, Instagram for photos, Twitter for text, and Audtra for social audio.
You voice post once with speech-to-text for your network to hear in their feed, and you can hear all of their voices in one feed on your own time. Anyone (including brands) can earn 6+ times more on Audtra from subscribers who pay $0-$2K/M to hear their 1 second to 5-minute, micro-podcasts. With thought analytics (mood, recurrence, people, and location), and no ads or trolling ability, we’re reinventing social.
Our new vocal trend map lets you explore past voices to pinpoint what happened, when and where, and even hear vocal trends. Take the election, for example, if State X is trending Candidate X, but it’s all negative, you know Candidate X is losing in that state.
How do you keep up engagement when dealing with such short-form content that’s only 1 second-5 minute in duration?
Most people, especially New Yorkers, prefer consuming tweet-sized content and podcasts/audiobooks on X speed.
Most people, especially New Yorkers, prefer consuming tweet-sized content and podcasts/audiobooks on X speed.
We support this with bite-sized micro-podcasts and speech-to-text (for those who read faster).
What market does Audtra target and how big is it?
The 247M U.S. social media users and 2.65B, globally.
What is the business model?
It’s free to join, but post-trial month, then $1/yr post-trial for ad-free membership.
Subscriptions are $0-$2K/month per channel.
Why did you launch in New York?
My father was born and bred here. I ported our 212 number from childhood, so this will always be our home.
