Dynamic Yield acquired by McDonald’s
AI-powered personalization platform Dynamic Yield has been acquired by McDonald’s. The terms of the deal were not publicly disclosed but sources with knowledge of the transaction have pegged the total amount to be north of $300M. “We started Dynamic Yield seven years ago with the premise that customer-centric brands must make personalization a core activity. We’re thrilled to be joining an iconic global brand such as McDonald’s and are excited to innovate in ways that have a real impact on people’s daily lives,” said Liad Agmon, cofounder and CEO of Dynamic Yield.
Selected investors in the round: Bessemer Venture Partners, Global Founders Capital, Naver Corporation, The New York Times, Vertex Ventures
Founding year: 2011
Total funding raised: $105.3M
Time from founding to exit: 8.23 years
Full coverage: Dynamic Yield acquired by McDonald’s
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