Harry’s acquired by Edgewell Personal Care
Direct-to-consumer shaving startup Harry’s has agreed to be acquired by Edgewell Personal Care, the parent company to Schick and other personal care brands that include Edge, Wilkinson Sword, Banana Boat, Playtex, Stayfree, and Hawaiian Tropic. The transaction is a combination of cash and stock with over $1.08B or 79% coming in cash. “When we launched Harry’s six years ago our vision was to create a grooming brand that better met our needs as consumers, and over time, a CPG platform that creates brands people love across more categories. Together with Edgewell, we see a significant opportunity to continue delivering on that vision, leveraging Edgewell’s advanced technology and global footprint alongside our customer-first approach, brand building expertise and omnichannel capabilities. We’re incredibly proud of the brands we’ve created and the team we’ve built, and have tremendous respect for Edgewell and its established brand portfolio. We look forward to what we can accomplish together,” remarked Andy Katz-Mayfield and Jeff Raider, Co-Founders and Co-CEOs of Harry’s.
Selected investors in the round: BoxGroup, Highland Capital Partners, Temasek Holdings, Tiger Global Management, Wellington Management
Founding year: 2012
Total funding raised: $375.2M
Time from founding to exit: 7.36 years
Full coverage: Harry’s acquired by Edgewell Personal Care
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