Most people have experienced the frustration of finding a rug they love, only to discover it comes in a 9×12 when their room needs a 9×14. That gap between standard sizes and real spaces has been treated as an inconvenience the industry simply lives with – but it turns out it is also a massive business opportunity waiting to be captured. The startup that figured out how to solve it just raised $20M and is already the largest custom-sized rug retailer in the country, doubling revenue every year in a market that moves more than 100 million units annually without a dominant national brand. Find out why the cofounder who previously built a billion-dollar fitness brand thinks the rug category is next…