Every creative director knows the feeling: four browser tabs open, a Slack thread full of conflicting file versions, and a deadline approaching while the actual footage is buried somewhere in 10TB of untagged media. Shade, a NYC-based startup, just raised $14M on the argument that the creative industry’s file chaos is an infrastructure problem with a real solution. The company has already ingested more than 60 million assets for major brands, agencies, and sports organizations since launching publicly last year – bringing total funding to $20M. Read on to find out how they are building the operating layer for an industry that runs on files.