Ad tech veteran, Ari Paparo, shares some perspective on the various startups he came across during his recent job search. I was on the job market for the past couple of months and adopted a very expansive approach to the search, taking an average of 5 networking meetings per day, every day, with anyone who […]
Ari Paparo is the SVP of Media Products for Bazaarvoice, a publicly traded SaaS company that enables ecommerce retailers and brands to better connect to their consumers. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus. Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen. He is a frequent contributor to AdAge.com and other industry publications as well as a speaker at advertising industry conferences.