We are currently in the era of the consumer. Especially for millennials, the up-and-comers of the consumer market, there is higher value in fast, easy connections and information. Millennials care more about a past customers’ experience than they do about what your company promises. It’s not a newfound concept anymore that the majority of people are on […]
Social Media is a growing marketing trend that companies are using to brand their products.
Discover a new way of marketing and recruitment.
What is Omnichannel, and How Can Social Media Help You Master It?
You might want to say the right thing to get the most “likes,” but it’s not worth giving up your style.
The days after a trade show are critical (maybe even more than the trade show itself).
Social media is no longer just about people communicating with people — it’s about spreading ideas.
Today’s digital age is all about capturing the moment. From selfies to constant status updates, the up and comers of the consumer market are consumed with having an instantaneous presence. And social media platforms are the best way to broadcast and share the present moments. As marketers, it’s essential to be where your consumers are. […]
There is no doubt about it: social media has changed the way advertise The advent of social media marketing introduced new ways to measure return, changes in how advertising uses emotion, and the ability to engage with the target market. And now, social media has expanded into even more aspects of the advertising industry. Social media […]
This summer, NASCAR made a comeback. That comeback is very much attributed to its recent focus on social media. Not just its presence on social media—its recent emphasis on understanding its customers is important, too. Their goal? To be “customer-obsessed.” NASCAR recognized an opportunity in social media, seeing it as a place to […]