Near field communication (NFC) is a relatively new technology that has the potential to revitalize the direct mail marketing sector. It enables marketers to deliver content via an embedded NFC chip that allows wireless communication when a user touches a smartphone or mobile device to a piece of marketing collateral or brings the device into […]
Jacob Beckley has been vice president of innovation at Fusion92, a full-service digital marketing agency that creates strategic solutions to provide measurable ROI, since 2001. The company, which claims to be made up of big-thinkers who don’t take themselves too seriously, has helped clients like Sears, Disney and McDonalds, among others, effectively take their brands digital. Beckley’s role is to exceed each client’s expectations by stretching the boundaries of design and technology in the digital marketing spectrum.