There’s been a lot of discussion lately about “programmatic premium” – using machines to fully automate the purchase of premium advertising inventory. It seems like every conference lately has a representative from Kellogg’s on a panel saying programmatic premium is gr-r-reat, with very impressive statistics to support their claims. The Ad Exchanges, DSPs, DMPs, SSPs and various […]
Joe Pych is the founder and CEO of NextMark, a software-services company enabling marketers to reach their market more effectively and efficiently. He founded the company in 1999 after building some of the world’s biggest marketing databases with Exchange Applications and developing 2 mobile computing platforms with Travelers.