The trend toward social, content-driven advertising and the collapse of direct-sold banner advertising is becoming increasingly evident in management discussions on earnings calls. In their February 7th note, Goldman Sachs described a concave ad curve that will characterize the display market and would entail high demand for cheap direct response banners bought programmatically, high […]
Jon Steinberg is the President and COO at BuzzFeed in NYC. He was previously Strategic Partner Development Manager on Google’s SMB (Small Medium Business) Partnerships team. Prior to Google, Jon was the Director of Business Development at Majestic Research and the founder of iBuilding, a commercial real estate software company backed by Tishman Speyer Properties, Benchmark Capital and 12 Entrepreneuring.