PSFK organized their outline of “The New Rules of Consumer Engagement” along a “push to pull” pyramid at the recent PSFK 2016 Future of Advertising Conference. At the base level is content representing “push,” with collaboration representing the pinnacle of “pull” at the top of the pyramid. With ad blocking on the rise (from $54 […]
This is what you missed at TechCrunch Disrupt…
As an overarching mission, PSFK’s 2016 conference was fittingly titled “Ideas that Transform.” The PSFK team – led by its founder Piers Fawkes,– consistently provides a forum for open discussion, bringing in the most passionate speakers from various fields. After listening to the talks and engaging in the one-on-one discussions that followed, what I took […]
…exemplifies the idea of seamless entrepreneurship, defying the status quo and reimagining advertising content in a new context.
In true SXSW form, I was greeted at the W Hotel entrance on my way into a session by Mark Cuban. Me: “You’re Mark Cuban!” Mark Cuban: “Every day.” This interaction set the tone for the rest of my morning as I joined a stand-out breakfast symposium that aimed to explore the blurred lines of […]
It’s not just another interface. It’s becoming the center of consumer attention.
The future of fashion tech begins in a chemical laboratory, where one woman dons her best hardhat and most fashionable goggles. This woman is Asmau Ahmed, CEO and engineer of Plum Perfect. She was among three other women on the ‘Future of Fashion Tech’ panel at the 2014 Empire Startups Summit, a two-day conference that […]
Fashion Digital brings together innovative retailers with top publishers and e-commerce experts to meet, discuss and solve some of the most challenging problems facing the apparel retail industry in the digital space. Last week, industry leaders gathered at Chelsea Piers to learn about the latest trends, obstacles and solutions that the fashion industry has encountered recently. […]
James Altucher was a loser in the most literal sense of the word. He lost millions of dollars, his home, his family life, and his will to live. That was many years ago. Now Altucher is known as a “Jedi Master,” a “Guru of Happiness,” and most poignantly, a “mentor.” Altucher has built his current […]
This year’s PSFK conference, “Connecting the Unexpected,” was a gathering of creative thinkers, media strategists and young innovators. The major themes my mind gravitated towards: consulting with brands on digital innovation (as founder and CEO of mkThinkTank); physical/digital connectivity; crowdsourcing as a method of innovation; and the complex impact of digital content. The world around […]
NYC invaded Austin, TX at SXSW Interactive and at the NY Tech Meetup event on Saturday, March 8th, where our home-grown startups demoed their products for the global tech community to see. As a member of the NYC tech community myself, I recognized quite a few of the prominent faces in the room that made […]