Here’s my best marketing advice for the present and future. It’s simply this: stop trying to be amazing and start being useful. I don’t mean this in a Trojan-horse, “infomercial that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?” way. This is […]
Wow, 71% of Companies Do Not Have a Mobile Customer Care Solution
Obviously, social media has influenced the way the world communicates. It’s impacting culture, communities and even shifting world governments. Innovations in technology and consumer behavior are creating new types of social interactions via a variety of communication channels. This requires a novel way of looking at customer relationship management and customer care. Trends and technologies […]
Community Management Must Be Considered a Strategic Imperative #CMAD
Hats off to the team over at Get Satisfaction. They just released a very cool infographic in light of Community Manager Appreciation Day. Make no mistake, community managers must be considered a strategic imperative for business today as they do so much more than post content and respond to questions. While many think “community management” is just […]
Social Media Predictions From Dell
Last month, Dell released an eBook on Slideshare highlighting the 2013 Social Media Predictions from notable experts like Ann Handley, Geoff Livingston, Lee Odden, Paul Gillin, Ray Wang, Rohit Bhargava, Shel Israel and many others. The polled experts predicted several changes in some of these key areas: Facebook and Twitter were absent from the experts’ list of social networks primed for growth. Making the […]