Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it. So how can you best engage your customers in the mobile channel? Directly. SMS remains the best medium marketers use […]
Rip Gerber is the founder of “Location-as-a-Service” (LaaS) and built Locaidinto world’s largest location company. He has a Harvard MBA and a Chemical Engineering degree from the University of Virginia.
Rip is also a best-selling author. His thrillers have been published by Random House and Forge. In his spare time Rip fronts a rock band in San Francisco and curates the world’s largest collection of map postcards.