Kustomer, the customer service messaging and management platform, has agreed to be acquired by Facebook. While the terms of the transaction were not disclosed, it has been widely reported that the transaction value is $1B.
Customer Experience (CX)
Since launching in 2018, real-time market research platform Suzy has been making strides in introducing technology to a traditionally fragmented, slow, and expensive industry. Suzy’s advanced research tools enable brands to make data-driven decisions with quality consumer insight in an agile offering. Presently, over 200 brands including Johnson & Johnson, Chipotle, and Citibank partner with Suzy to capture their customer insights and 500M+ consumer research responses have been recorded on its platform. The company is on pace to do $20M in ARR this year. AlleyWatch caught up with President Avi Savar to learn more about the market research industry, Suzy’s growth plans, and recent round of funding from investors that include Rho Ventures, Bertelsmann Digital Media Investments, Triangle Peak Partners, and Foundry Group.
The pandemic has led to a profound increase in online consumer spending online with an increase of 52% or $466B between March-September. Yet for startup employees, the uncertainty of the economy can be worrisome. E-commerce transaction marketing platform firm Rokt raised an unexpected Series D round to provide some liquidity to its employees to serve as reassurance and support its growth. Rokt powers the “AHA-moment” of many large online merchants like Ticketmaster, Fanatics, GoDaddy, and Staples and offers seamless add-on purchases from both the merchant and its own marketplace. In less than a year, Rokt’s valuation has increased by 42% to $450M+, the company is on track to expand its headcount from 260 to 400 by the end of 2021, and the company’s weekly revenue averages $2-3M per week, back to pre-pandemic levels. AlleyWatch caught up with CEO and Cofounder Bruce Buchanan to discuss learn more about the motivation for this funding round, Rokt’s plans to expand into new verticals and markets, and the company’s impressive traction. The company has now raised a total of $162M in funding from investors that include Square Peg Capital, Moelis Australia Asset Management, Time Inc., TDM Growth Partners, Lachlan Murdoch, Greg Roebuck, and John Ho.
The importance of CX can not be understated. Yet as we adopt all these new technologies to better improve the customer experience, we end up creating siloed and disparate sets of data across multiple channels. Frame AI leverages machine learning and AI to synthesize your entire CX stack to deliver accurate insights in a fraction of the time it would take using other means. This leads to better customer experience.