Knowing your customer is one of the core tenets of any business. For digital businesses, knowing your customer interactions with your software is critical. In a SaaS-dominated world, sales strategy largely focuses on providing free trials with the hopes that a certain percentage converts to paid customers without considering any feedback from the customer or customer behavior. Correlated calls itself a “Product Led Revenue Platform” that lets software companies track and understand exactly how their customers are interacting with their product, providing them with contextual insight on when and how best to convert trial users into paying customers based on the customer’s specific circumstances. Previously, sales teams have relied on using sets of disparate and rudimentary tools to monitor a customer’s behavior but Correlated is one of the first platforms to centralize and formalize this sales enablement function in real-time. The platform integrates with sales technology stacks with a few clicks, supporting Hubspot, Salesforce, Snowflake, Segment, Slack, Outreach, and others. Similar to Zapier, Correlated can trigger corresponding actions in these platforms based on when pre-established conditions are met based on user behavior. AlleyWatch caught up with CEO Tim Geinsenheimer to learn more about how the founding team’s experience at a number of high-growth New York startups inspired the idea for Correlated, the company’s launch out of beta, future plans, recent funding round from investors that include Harrison Metal, NextView Ventures, Apollo Projects, Brian Long, Andrew Jones, Ben Darnell, and Pete Kazanjy.
Sales and Marketing
Slice Raises Another $40M That Lets Local Pizzerias Establish Turnkey Digital Presences
The pandemic has increased the adoption of digital technologies for a number of industries. But this adoption isn’t necessarily symmetric for all industries, especially mom and pop independent pizzerias that have traditionally shied away from technology. Slice empowers these businesses by enabling them to harness the power of technology at a time when these restaurants need it the most. At its core, the company features an end-to-end ordering and marketing platform that helps local pizzerias build their digital and online presence in order to address the preferences of today’s digital consumers. The company also offers “Slice Register” (a proprietary POS system), a networked rewards/loyalty platform for pizza lovers, and an acceleration program that invests directly into technology for its partners. Supporting pizzerias on the front end is the consumer app that allows users to order directly from and support over 15,000 pizzerias. Slice charges a nominal, flat per-order fee, saving these pizzerias from the onerous, hefty commissions charged by third-party apps that are percentage-based. By its estimate, the company has already saved its partners over $250M in fees. AlleyWatch caught up with CEO and Founder Ilir Sela to learn more about the immense impact Slice has on not only pizzerias but also local economies, the value that selecting the right investors has had on the company’s trajectory, latest round of funding from investors that include Cross Creek, Dick Costolo and Adam Bain of 01 Advisors, GGV Capital, KKR, and Primary Venture Partners.
Grata Raises $3.2M for its Search Engine for Small to Middle Market Private Companies
The pandemic has been a particularly challenging time for business development professionals who have had to find new ways of meeting prospects outside of conferences, in-person meetings, and other traditional methods. Grata has built the first search engine of small and mid-sized companies for recruiting, banking, and private equity professionals. Unlike a traditional Google search or legacy databases, instantly reveals companies by strategic fit, whether that be by what they do, how they’re positioned, or the markets they target. CEO and Cofounder Andrew Bocskocsky shares more about how Grata is transforming prospecting, the company’s seed round from investors that include Bling Capital. Accomplice, and Alumni Ventures Group, and much much more…
Tropic Emerges out of Stealth and Raises $2.1M for its Software Procurement Platform
Tropic is a software procurement platform that enables software buyers to make informed purchasing decisions. CEO and Cofounder David Campbell shares some insight into what differentiates Tropic from the rest of the field.
This NYC Startup Just Raised Another $80M To Engage Customers With the Right Message at the Right Time
Nominations are now open for AlleyWatch’s 2019 NYC Tech Influencers feature. Know someone amazing who belongs on this list? Nominate them today here. Nominations open until 12/15. Looking to drive targeted response from the NYC Tech community at scale, learn more about partnering with AlleyWatch on this initiative here Customer engagement is all about personalization and in this age […]
SpinCar Raises $22M to Enable Personalized 360° Car Showroom Tours From the Comfort of Your Couch
Schlepping to a car showroom to look at a potential car to buy typically ends up being a colossal waste of time. Thankfully, that is changing with SpinCar, a digital merchandising platform that uses 360° WalkAround® technology so shoppers can get the physical showroom experience wherever and whenever they want. Through its proprietary technology and […]
This NYC Startup Raised $37M to Unlock Behavioral Automation
$724B is expected to be spent on advertising in 2020 according to Statista. Getting a company’s message out there to the right audience, at the right time is becoming an increasingly competitive and expensive task. BounceX has developed a people-based marketing cloud that offers a suite of products that first works to identify anonymous users to your […]