Despite cats as pets outnumbering the number of dogs, cats have been overlooked with most of the focus on our canine friends, and much of the products for cats are really just repurposed from dog-centric offerings. Smalls is the direct-to-consumer human-grade cat food brand designed specifically for cats and their loyal owners. AlleyWatch caught up with CEO and Cofounder Matt Michaelson to learn more about building a cat-centric brand in a dog-centric world, the company’s biology-based approach, and recent funding round from investors that include Left Lane Capital, Founder Collective, and Companion Fund.
While many pet and wellness brands produce food that rivals the freshness and nutrition of human food, Spot & Tango creates human-grade meals for pets. Spot & Tango’s selection of food is transparently engineered with sustainable ingredients that have no additives, fillers, or preservatives that are commonly found in commercial kibble. The company’s newest product, […]
We are on mission to redefine what it means to be a “cat person” and fill a major gap in the $75B+ pet market. Our cat person is, first and foremost, someone who cares tremendously for their cat – they see them as a member of their family – and they want to give their cat the best nutrition when it comes to food. Our cat person is also someone who cares about how their products work, both for their cats as well as themselves. And, people who are frankly frustrated with the confusing experience today of having to shop at multiple places for their cat’s essential needs. They want to care for their cat but just need a more convenient experience and way to do that.
Pet insurance is currently a $1.42B market in the Us alone. It is one of the fastest-growing lines of voluntary insurance, doubling in market size every three years.
The average, lifetime cost that pet owners pay to get their dog groomed can top out at a whopping $14,400. Routine preventative and wellness care for dogs is expensive and Wagmo developed a new type of pet insurance that covers day-to-day essentials including grooming and dental work. Wagmo offers three tiers of annual membership plans […]
New Yorkers are serious about many things – like brunch, pizza, and bagels but it’s not outlandish to say that New Yorkers are most serious about their pets. That’s why Bond Vet has launched the first NYC urgent care and walk-in veterinary clinic. Offering the convenience of late hours and walk-in immediate access, Bond Vet […]
Pet parents don’t have to feel helpless when they have to give their pets medicine, now that Mixlab is around. This modern pet pharmacy schedules same-day or next-day delivery of medicine with a few clicks. The company also has built expertise in compounding allowing them to provide medicine that is customized and tailored to your […]
Early stage investor Trace Cohen shares what made Fi, a smart dog collar startup, a compelling investment for New York Venture Partners.
Unfortunately, everyone has heard countless tales of animal mistreatment at puppy stores. While we may think that going to a breeder is better, the reality may differ. The same goes for adopting a dog from a shelter. Good Dog is on a mission to provide transparency around the dog acquisition process. The newly-launched startup has built […]
Cranking the can opener to reveal your dog’s next meal is normally accompanied with a horrific stench and a mish-mosh of ingredients that are far beyond recognition. Food for man’s best friend has been traditionally overlooked, unhealthy, and inconvenient, littered with options that come in cans that are filled with preservatives. The Farmer’s Dog offers fresh dog […]
Frederick the Great of Prussia is credited with first using the term “man’s best friend” and it was popularized in an Ogden Nash poem thereafter. Since then, the relationship between humans and canines has only grown deeper. Yet you would never feed your “best friend” the ingredients that are found in most common packaged dog […]