This post will help you learn the various stages of the marketing funnel, the right tactics and metrics to explore at each stage of the funnel, and how to translate that into an effective media mix.
I really think that my opinions and suggestions on selling to small businesses can add value to many of you because I lived that life – I operated and navigated within a small business environment for much of my 20s.
How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. Investors will likely […]
When was the last time you changed how you communicate to your team and to your customers? The way you deliver your message is key to maximizing its impact or even reaching the intended audience. Don’t count on people reading your Annual Report for breaking news. Your team needs to hear from you on a regular […]
The primary focus for all of our funds has moved forcefully toward health and happiness. But we will always invest where we see strong opportunity. One of the areas where that is definitely true this year is Vertical SaaS. Vertical SaaS platforms are uniquely focused enterprise software systems that provide solutions tailored for a specific […]
It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things. Everyone talks about innovation, but the majority of business plans I see still reflect linear thinking.
Gary Vaynerchuk offers a few tips for anyone interested in starting or joining a family business.
New York is an iconic city and arguably the epicenter of multiculturalism with a booming tech scene. It features prominently in the hearts and minds of many aspiring tech entrepreneurs and it’s a great place to open an office to tap into the enormous US market. But how do companies and entrepreneurs navigate, survive and […]
When emergencies occur at a school, safety is the number one priority. Whether there is a fire or an unsafe intruder on campus, schools have the monumental responsibility to ensure that everyone is accounted for and safe. Unfortunately physical attendance sheets that are often used for tracking really do not help in times of crisis, especially when […]
Brittany Hodak sounds off on the benefits of Manhattan coworking.
There is a burgeoning number of coworking spaces popping up in the BK – each with its individual flare. As you consider planting your flag in Brooklyn, check out this guide which highlights all your options as well as pricing and location.