AppliedApps reduces cart abandonment and removing the friction in complex financial transactions (mortgages) by automating the application and document collection processes, and providing Consumers with secure access, ownership and knowledgeable use Personal Private Financial Information (PPFI). Founded by Jeffrey Lee Nelson in 2016, AppliedApps is backed by investors that include Jeffrey Lee Nelson and Bakken Acquisition and Investments Corp. and is headquartered in Ketchum.