After a long period of speculation, it has been confirmed that AT&T has acquired adtech pioneer AppNexus. The financial terms of the acquisition were not disclosed but sources with knowledge of the transaction have indicated the value of the transaction is approximately $1.6B. AppNexus primarily provides a sell-side platform (SSP) for publishers to monetize their […]
AppNexus
AppNexus provides cloud-based advertising products and services. Founded by Brian O’Kelley and Mike Nolet in 2007, AppNexus is backed by investors that include EquityZen, Microsoft, News Corp., TCV, and Venrock and is headquartered in New York.