Aromyx Corporation digitizes taste and smell – the 40% of sensory data never before measured. Founded by Chris Hanson, Ed Costello, Luke Schneider, Victor Todd Cushman, and William Harries in 2013, Aromyx is backed by investors that include Mindset Ventures, Stanford University, StartX (Stanford-StartX Fund), TSVC, and Ulu Ventures and is headquartered in Palo Alto.