AuDigent uses affinity and interests to develop targeted advertising strategies. Founded byÊBrian Brater, Drew Stein, Jon Gosier, and Shelton MercerÊinÊ2015,ÊAuDIGENTÊis backed by investors that includeÊBen Franklin Technology Partners of Southeastern Pennsylvania, Galaxy Digital LP, Gao Xiasong, Raised In Space VC, and Warner Music GroupÊand is headquartered inÊPhiladelphia.