CityMall is a social e-commerce platform that sells lifestyle and curated products via peer-to-peer referrals on WhatsApp. Founded by Angad Kikla and Divij Goyal in 2019, CityMall is backed by investors that include Venture Catalysts, Elevation Capital, LetsVenture, WaterBridge Ventures, and Jitendra Gupta and is headquartered in Gurgaon.